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I lead the Design and Art Direction with the fine folks at Oddfellows alongside AD Jay Quercia, in collaboration with the Google Brand Studio - to create the Google Playgound - an immersive and playful search-and-find experience that celebrates 25 years of Google and highlights the pivotal searches, trends, and cultural moments that have defined the past quarter-century. Over 24.3 million users worldwide spent more than 1 million hours exploring 85 million trends. This immersive, playable canvas stands as one of Google’s most successful brand activations to date.

Play the game here!



I developed the visual language and style, and focused on desiging the world and it’s characters, leading a team of 30+ designers to create thousands of unique, hand-drawn characters and hidden surprises. The ultimate Easter egg was a Taylor Swift treasure hunt, where clues from her 10 musical eras led fans to an exclusive website. 


I drew over 1,800 unique characters that filled the world with playful moments - telling stories throughout and bringing the playground to life. 


AWARDS

D&AD 2024
  • Gold and Bronze in Digital Design
  • Silver in Illustration
  • Bronze in Gaming & Virtual Worlds
  • Bronze in Graphic Design
One Show 2024
  • Gold and Silver in Gaming
  • Silver in Design
  • Silver in Brand-Side, In-House




ADC Awards 2024
  • Gaming Grand Prix
  • Gold in Gaming
  • Gold in Illustration
  • Silver in Brand-Side, In-House
  • Bronze in Illustration
The ANDY Awards 2024
  • Gold Craft



Oddfellows
Google Playground - 25 Year Anniversary